"What services are included in the agency operation?" This is the most common question asked by many merchants who come into contact with the agency operation for the first time. There are a lot of agency services in the market. Some companies only do simple maintenance, while others provide value-added all-round services. As a merchant, you must figure out the "standard service" and "value-added service" operated on behalf of you in order to avoid wasting money.

1. basic operation service

The basic services that any agency should provide include: daily store maintenance (product loading and unloading, inventory management, page update, etc.), customer service management (pre-sales consultation response, after-sales problem handling, poor evaluation management), data analysis (store data monitoring, competition analysis, optimization suggestions). These are the "basic skills" of the agency operation. If even these are not done well, the agency operation company can pass directly. Suzhou cattle orange network reminder: basic services seem simple, but the quality of implementation varies greatly. Some acting companies only complete the operation mechanically and lack the awareness of active optimization.

2. promotion and delivery service

Paid promotion is the core driver of store growth and the focus of agency services. Promotion and delivery services usually include: through train delivery and optimization, Gravity Cube/Wanxiang platform delivery, taobao guest promotion management, talent live docking (if supported by the platform), official event registration and planning. Professional promotion teams need to adjust their delivery strategies in real time based on store data, rather than simply setting them up and letting them go. The best way to judge the promotion ability of an agency is to see if they can explain the optimization logic behind each promotion plan.

3. Content and Visual Services

Good products need good presentation. Content and visual services include: main picture, detailed page design (adjusted according to platform requirements), main picture video shooting and production, short video/live content planning, buyer show/grass content management. Visual design is not simply "doing well", but to meet the aesthetic preferences of target users, improve click-through rate and conversion rate. Suzhou Niucheng Network has a professional visual design team. Each set of visual schemes has been tested and verified by data to ensure that the design effect can be spoken by data.

4. strategic planning services

The senior generation operation service will also include strategic planning: annual operation planning and target decomposition, explosive creation strategy, new product listing promotion plan, competition response strategy, supply chain optimization proposal. This type of service requires an in-depth understanding of the industry and is generally only available to senior operations teams. Suzhou Cattle Orange Network is equipped with exclusive operation consultants for each cooperative customer, not only to carry out specific work, but also to help customers formulate long-term development strategies.

After understanding the service content of the agent operation, the next step is to learn to judge whether the service provider really provides these services. It is suggested that before signing the contract, the merchant requires the other party to provide a detailed list of services, preferably to specific indicators such as "providing several data analysis reports per month" and "optimizing several promotion plans per week. Suzhou Niu Orange Network promises: all service contents are clearly marked and written into the contract, and no price increase will be made later. Welcome to consult and cooperate!

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Suzhou Niucheng Network-a transparent, professional and reliable online shop agency service provider