the water in the agency operation industry is very deep, and the contract is the last line of defense to protect the rights and interests of businesses. Every year, there are countless disputes caused by irregular agency contracts. Businesses waste money at least and shops are damaged at worst. As a service provider who has been working for many years, Suzhou Niucheng Network will teach you today: 7 key points that must be paid attention to before signing the agency operation contract.

1. service content must be clear and specific

Many agency operation contracts are written in very general terms, such as "responsible for the daily operation of the store" and "improving the sales volume of the store. Such a contract, in the event of a dispute, businesses have no way to protect their rights. Suzhou Niucheng Network Suggests: The contract must clearly list specific service contents, such as "updating 5 sets of main maps every month", "through train daily budget 2000 yuan", "weekly data weekly report" and other specific quantifiable indicators. Each service should have clear delivery criteria and acceptance methods.

2. fee composition and payment method should be clear

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The contract must specify: how much is the basic service fee? Does it include the promotion fee? Is the promotion fee prepaid or reimbursed? Is there a monthly minimum consumption requirement? Is the payment cycle monthly or quarterly? Is there a refund clause? It is recommended that the merchant require the agency to provide a detailed fee schedule, listing each charge item separately. Beware of those operating companies whose expenses are vague and may add various nominal expenses at a later stage.

3. confidentiality clause can not be ignored

E-commerce store operations involve a large amount of commercially sensitive information: supply chain resources, cost structure, user data, marketing strategies, etc. The contract must have a clear confidentiality clause, stipulating that the agency operating company shall not disclose the business secrets of the merchant, otherwise it shall bear the corresponding legal responsibility. This is a point that many businesses are easy to ignore. Once the information is leaked, the loss is often irreparable.

4. intellectual property ownership should be clear

The ownership of intellectual property rights of all content assets (pictures, videos, copywriting, data reports, etc.) generated in the process of agency operation must be clearly stipulated in the contract. Generally speaking, the content assets paid by the merchant should be owned by the merchant, and the acting company is obliged to hand over the full amount after the contract ends. If there is no clear agreement in the contract, it is likely that after the end of the contract, on behalf of the operating company to seize materials, do not cooperate with data migration and other issues.

5. Withdrawal Mechanism and Liquidated Damages Clause

Cooperation can not always be smooth sailing, the contract must be clear: early termination of cooperation need how many days notice? Is there liquidated damages? How to calculate the liquidated damages? How to set the automatic renewal clause after the expiration of the contract? Suzhou Cattle Orange Network advice: do not sign a life-long binding or ultra-high liquidated damages of unequal contracts. Normal agency cooperation should give both parties equal options.

6. data security and account security

The contract must specify the security management responsibilities of the operating company for the store account, including: account password management specifications, sub-account permission settings, data backup requirements, etc. The merchant should retain the highest authority of the main account of the store, and only use the sub-account to operate on behalf of the operating company. Once found abnormal, can the first time to control the account.

7. effect assessment indicators should be reasonable

Although the formal agency operating company will not promise to "guarantee sales", reasonable assessment indicators can help both parties to clarify cooperation goals. The contract can agree on: monthly sales guaranteed (e. g. refundable), core indicators (e. g. conversion rate, ROI, etc.) assessment methods, etc. However, it should be noted that the improvement of the effect requires the cooperation of both parties, and the provision of high-quality products and supply chain support by merchants is a necessary prerequisite.

These are the 7 points that must be paid attention to when signing the agency operation contract, hoping to be helpful to all business friends. When choosing a representative operating company, in addition to looking at the price and service content, the terms of the contract are equally important. Suzhou Niu Orange Network promises: Our contract terms are transparent and fair, all service contents are clearly marked, and there is no hidden clause. National business coverage, welcome to discuss cooperation, let the professional operation team for your electricity supplier store escort!

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