many businesses think that it is enough to hire an operation assistant to guard the store every day, so why spend money to find a substitute operation? But people who have really contacted the professional operation team know that the gap between the two is all-round. Today, Suzhou Niu Orange Network will reveal the secret for everyone: how does the daily work of the professional e-commerce operation team work.

1. Morning: Data Restatement and Today's Plan

The operations team's day starts with data analysis. First look at yesterday's core data: sales, number of visitors, conversion rate, unit price, through train cost and output and other key indicators. Then the data comparison analysis: compared with the previous day's data, compared with the same period last week, compared with the competition data. Identify problems and opportunities from data fluctuations. According to the data, make today's work plan: which product to focus on optimizing today, what to adjust for the through train, whether to adjust the price strategy, etc. Many people think that the operation is "keeping the store", but they do not realize that the real professional operation is analyzing, thinking and adjusting every day.

2. Day: Execution and Optimization

In the morning, it is usually handled: customer service duty and problem handling, product loading and unloading and inventory confirmation, activity registration and follow-up, talent cooperation and docking, etc. In the afternoon, the focus is on: through train/gravity cube data monitoring and adjustment, competition dynamic monitoring and analysis, buyer evaluation management and ask everyone to optimize, page optimization and revision test. Operational work may seem trivial, but each has its own professionalism in it. Take the through train adjustment as an example. When to increase the price, when to reduce the price, which keyword to adjust, and how to change the matching method are all technical activities that need to be judged based on real-time data.

3. Night: Resuming and Preparing for War

Evening is another peak period of operation, which needs to be paid attention to: whether real-time sales reach the standard, the conversion of evening peak flow, whether there are promotional activities for competing products, and the customer service response of buyers' consultation peak period. The operation team usually completes the summary of the day's work in the evening and sorts out the issues that need to be focused on tomorrow. At the same time, we should also pay attention to the live broadcast data at night (if any) and cooperate with the anchor to adjust the strategy in time. Many businesses think that operation is to work during the day. In fact, the competition at night is equally fierce. Professional operation teams will never miss any traffic peak.

4. Weekly and Monthly: In-depth Analysis and Planning

In addition to daily work, the operation team also has periodic in-depth work: weekly data analysis, evaluation of product performance, and adjustment of next week's operation focus. Conduct monthly review, summarize the achievements and problems of the current month, and formulate the operation strategy and goal of the next month. Conduct in-depth analysis of competing products every quarter to grasp market trends and adjust product structure. Suzhou Cattle Orange Network establishes a complete operation file for each customer to ensure the continuity of work and the forward-looking strategy.

After reading the daily work of the professional operation team, do you still think that the agency operation is just as simple as "helping you to see the store"? Professional people do professional things, which is why more and more merchants choose to hand over the e-commerce operation to the professional team. Choose Suzhou cattle orange network, let your electricity supplier shop to enjoy professional team services, national business coverage, welcome to consult and cooperate!

Official telephone number: 18721502446
official business number: 17155776688
Suzhou cattle orange network-professional operation team, let your store explode every day