many businesses are already doing Taobao Tmall, but they don't know where to start if they want to expand. Although they are all e-commerce platforms, Pinduoduo's operating logic is significantly different from traditional Taobao Tmall. Today, Suzhou Niu Orange Network will come to in-depth comparative analysis.

1. Platform Positioning Differences

Taobao is Tmall positioned as "quality consumption". The user group is mainly urban consumers who pursue quality and service, and the price sensitivity is relatively low. Tmall flagship store is more suitable for the establishment of brand potential energy, user customer unit price is higher. Spelling more positioning "cost-effective", the user group is more sinking, price sensitivity is high, the quality requirements are relatively loose but is improving. Pinduoduo is suitable for the scale of running volume, and also suitable for the fast volume of white brand products. Suzhou Niu Orange Network suggests that the same product should have completely different operating strategies on the two platforms.

2. Traffic Logic Differences

Taobao's Tmall traffic distribution logic: search weight + paid promotion + private domain traffic. Stores need to have certain fan accumulation and private domain operation capabilities. The flow logic of the spell is more direct: the proportion of active traffic is very high. A lot of activity entrances (such as 10 billion subsidies, time-limited seconds, 9.9 special sales) are the largest sources of traffic, and the cold start of new stores must rely on activities. The experience of Suzhou Niucheng network in operating Duoduo stores is that the activity resource is the lifeblood of Duoduo's operation, and it takes a lot of time to study the activity registration and reporting skills.

3. Extension Tool Differences

Taobao Tmall promotion tools: through train (search), gravity cube (crowd), universal stage (integrated), the system is mature, the learning curve is steep. Spelling a lot of promotion tools: a lot of search, a lot of scenes, ocpx intelligent delivery, relatively simple but the effect of large fluctuations. Suzhou Niucheng Network Reminds: The calculation method of the promotion and production ratio of Duoduo is different from Taobao, and special attention should be paid to issues such as refund and deduction of fees.

4. operational rhythm differences

The operation rhythm of Taobao Tmall is relatively stable: daily maintenance + big promotion (618, double 11, etc.), and the life cycle of an explosion model can be very long. The pace of fighting more is faster: the explosive models of activities come and go quickly, and it is necessary to continuously develop new products and sign up for activities. The strategy of Suzhou Niu Orange Network Service is "fast-paced, multi-SKU" to find the next explosive model by constantly testing new products.

5. customer service differences

Taobao Tmall customer service pays more attention to professionalism and post-sale processing capabilities. The customer service characteristics of Pinduoduo are: large amount of consultation (Pinduoduo users like to ask repeatedly), fast response (the platform has response time assessment), and need to be good at urging orders (guiding buyers to place orders is an important skill). Suzhou Niucheng Network Suggests: Pinduoduo Businessmen Should Pay Special Attention to the Training of Customer Service Team's Order Reminder Ability.

To sum up, Pinduoduo and Taobao Tmall are two different operational logics that require differentiated strategies and team configurations. Suzhou Niucheng Network also provides Taobao Tmall and Pinduoduo's one-stop operation service. According to your product characteristics and brand positioning, it formulates the most appropriate omni-channel operation plan. National business coverage, welcome to consult!

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