"The threshold of e-commerce operation is low, but it is too difficult to do well"-this is the voice of many new operators. As a practitioner who has grown from an operation assistant to an operation director, Suzhou Niucheng Network shares today: the five core skills that new operators must master to help you grow rapidly.

1. data analysis capabilities

Data is the eye of the operation. For an operation that does not understand data, no matter how hard it is, it is also a blind person to touch the elephant. The data indicators that must be mastered include: sales, number of visitors, conversion rate, unit price, UV value, plus purchase rate, etc. Advanced needs to learn: year-on-year analysis, competition data comparison, traffic source analysis, user profile analysis. When Suzhou Niucheng Network trains new people, it requires everyone to be able to independently complete the store diagnosis, find problems from the data and propose solutions.

2. paid promotion skills

Through train, Gravity Cube, Wan Xiangtai... Paid promotion is the core engine of store growth. Newcomers need to start with the through train and learn: keyword screening and bidding skills, quality score optimization methods, crowd orientation settings, and A/B testing ideas. Advanced learning of the content of the magic cube of gravity promotion and crowd pull new. Suzhou Niucheng Network Reminds: Promotion skills require a lot of actual combat accumulation. Newcomers should not be afraid to burn money. The key is to gain and summarize every time they put in.

3. visual marketing sense

E-commerce is the "visual economy", and good visual presentation can significantly improve click-through rate and conversion rate. The visual knowledge that the operation needs to know includes: the main drawing design principle (color matching, copy, composition), the logical structure of the detailed page, the basis of visual dynamic line design, and the principle of golden position on the first screen of the mobile phone. Suzhou Niu Orange Network requires operators to have basic aesthetic ability, be able to judge the quality of visual solutions, and put forward reasonable optimization suggestions.

4. activity planning ability

The activities of e-commerce platforms are an important source of traffic outbreaks. Operation needs to be familiar with: platform promotion rhythm (such as 618 and double 11), activity registration rules and skills, operation strategy before, during and after the activity, and method of re-examination of activity effect. The activity planning team of Suzhou Niucheng Network started preparations one month before each big promotion to ensure that each activity can produce sound volume and bring sales volume.

5. communication and coordination ability

E-commerce operation is not a person in the battle, need to coordinate with the design, customer service, supply chain, finance and other departments. Good communication skills can greatly improve work efficiency. Suzhou Niucheng Network suggests newcomers: active communication, empathy, data talk, and establish their own professional reputation in the team.

The road to operation is long and long, but as long as you master the correct method, rapid growth is not a dream. Suzhou Niucheng Network continues to recruit like-minded operation talents, and also provides professional e-commerce operation training services for merchants. National business coverage, welcome to consult and cooperate!

Official Telephone: 18721502446
Official Business Number: 17155776688
Suzhou Niucheng Network-Cradle of E-commerce Operators