"What if the DSR score is green?" "DSR is too low to sign up for Double 11?" This is a common problem in the operation group. DSR(Detail Seller Rating) score is directly related to the search weight and activity qualification of the store and must be paid attention. Today, Suzhou Niu Orange Network will share the complete strategy of DSR optimization.

1. understanding DSR score

Tmall DSR score includes three dimensions: description match, service attitude, logistics speed. Each dimension is on a 5-point scale, given by the buyer in the evaluation. Calculation method: the arithmetic mean of all valid evaluations in the last 180 days. Impact of DSR score: search weight (high score search ranking priority), activity registration qualification (DSR lower than 4.6 can not participate in most activities), conversion rate (low score buyers' trust decreased), brand reputation (low score will form a negative cycle).

2. Description Consistent Problem How to Solve

The description match score is low, usually because the goods received by the buyer do not match the description. The optimization suggestion of Suzhou Niucheng Network: check the description information of all SKU to ensure that there is no exaggeration or omission; The actual picture of the product should be completely consistent with the delivered product. Size/specification and other information should be clearly marked to avoid misunderstanding by buyers. For color difference, size error and other points that are prone to disputes, please explain them on the details page in advance. Remember: The best customer service is "customer service that does not produce after-sales service". Preventing problems is more important than solving problems.

3. service attitude problem how to solve

The service attitude score tests the ability of the customer service team. Optimization directions include: improving response speed (the shorter the average response time, the better), using standardized customer service skills (polite language, problem confirmation, solutions, etc.), actively dealing with after-sales problems (no prevarication, no delay), and regular training of customer service team (product knowledge, service awareness). The shops operated by Suzhou Niucheng Network will be equipped with a dedicated customer service team to ensure that the service attitude score is always above 4.8.

4. logistics speed problem how to solve

The problem of logistics speed is often beyond the complete control of the store, but there is still room for optimization: choose high-quality logistics partners (fast speed and low damage rate); Delivery must be made within 48 hours (this is the most basic requirement that buyers can accept); Guide buyers to choose faster delivery methods; Explain the delivery time and logistics timeliness on the details page, and manage buyers' expectations; For remote areas, inform in advance of possible delays. Suzhou Niu Orange Network Reminds: In case of force majeure logistics delay (such as bad weather), it is necessary to actively contact the buyer to explain the situation and strive for understanding.

DSR score improvement is a systematic project that requires the cooperation of operations, customer service, supply chain and other departments. Suzhou Niu Orange Network has a complete DSR optimization system, helping dozens of stores move from a low score to an industry leader. If you are troubled by DSR problems, welcome to consult and cooperate, let us help you reshape the competitiveness of the store!

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Suzhou Cattle Orange Network-Make Your Store DSR Evergreen