tmall store is not only a sales channel, but also a valuable asset. Many businesses are concerned about how much the Tmall store they have operated for many years is worth and when it is most cost-effective to transfer it. Today, Suzhou Niu Orange Network will analyze the five major factors affecting the transfer price of Tmall stores.

1. Category and Entry Threshold

Different categories of Tmall store prices vary greatly. Generally speaking, the higher the entry threshold, the higher the value of the store. For example, medical devices, drugs, food and other categories that require special qualifications, because of the high cost of access, the store is more valuable. Suzhou Niu Orange Network Reminds: Although some popular Red Sea categories (such as women's clothing and beauty makeup) are in high demand, the supply is also sufficient and the price is not necessarily high. However, for some small but threshold categories, shops are more valuable.

2. store type and trademark

Tmall store types affect prices: flagship stores (with own trademarks) have the highest prices, followed by specialty stores (authorized trademarks), and franchised stores (multi-brand) are relatively low. The type of trademark also affects the value: R mark (registered trademark) is worth more than TM mark (trademark in application). Suzhou Niu Orange Network Suggests: If your store is a flagship store and has its own R mark, you should have sufficient price confidence when transferring.

3. Dynamic Scoring and Store Reputation

DSR score and store credit rating directly affect the health of the store and the difficulty of future operations. Dynamic score floating green or perennial below the industry average of the store, the price will be greatly reduced. Suzhou Niucheng Network Reminds: Some merchants use illegal means to score in order to look good in short-term data. This kind of store has great hidden dangers in the later period, and the discerdent receiving party will carefully consider it.

4. violation records and deduction of points

Tmall have a deduction mechanism for violations, serious violations will lead to the reduction of the right to shop or even closed shop. Stores with illegal points deduction records will have significantly lower prices. Suzhou Niu Orange Network suggests that it is best to check the store's illegal records before selling and evaluate the impact on the price in advance. If there is an opportunity to appeal, you can try to appeal to eliminate the record.

5. historical operating data

The store's historical sales data, the proportion of main categories, the rate of sales, the rate of re-purchase of old customers and other data, are an important basis for evaluating the value of the store. Market observation of Suzhou cattle orange network: shops with stable historical sales data are much more valuable than newly opened shops. Stores with high sales rate (products sell well) are more popular. Suzhou Niucheng Network Reminds: Stores with fake data may be detected, and even if they are successfully sold, problems will be exposed in the later period, affecting word of mouth.

Tmall store transfer is a science, it is recommended to make full preparations before selling, or find a professional store trading platform/service provider to assist. Suzhou cattle orange network does not engage in shop trading business, but if you have any questions on the operation of Tmall shops, welcome to consult and exchange. National business coverage, look forward to working with you!

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Suzhou Cattle Orange Network-Professional Tmall Operation Service Provider