"Paid promotion can't afford to burn, natural traffic can't get up again"-this is the common dilemma of many Taobao Tmall merchants. The cost of paid traffic continues to rise, and how to improve natural traffic has become a core issue in operations. Today, Suzhou Niu Orange Network will share five core skills to enhance natural traffic.

1. optimize the title to get more search exposure

The title is the basis for obtaining search traffic. A good title should include: core keywords (traffic entrance), long tail keywords (accurate traffic), attribute words (accurate matching), and hot search words (trend traffic). Suzhou Niu Orange Network Reminds: Title optimization is not a one-time job and needs to be continuously adjusted according to data feedback. It is suggested to check the drainage effect of each keyword in the title once a week, eliminate inefficient words and supplement efficient words.

2. improve the click rate of main map

Click-through rate = number of visitors ÷ number of impressions. A good title is only the first step. If the main picture is not attractive enough, users will not click on the search results. Suzhou Niu Orange Network summarizes the characteristics of the main map with high click-through rate: outstanding selling points, eye-catching color matching, professional composition, concise and powerful copy. Skills: Refer to the main picture style of the industry's click-through rate TOP products, but don't directly imitate (will infringe), but learn the logic behind it.

3. improve details page conversion rate

Conversion rate is an important factor affecting search weight. Taobao's search algorithm will consider "click-through rate" and "conversion rate", and products with high conversion rate will be given more opportunities to show. suzhou niu orange network advice: the details page should solve three problems-why buy? (product value), why buy you? (trust endorsement), why buy now? (order promotion motivation). If the three questions are answered clearly, the conversion rate will naturally not be bad.

4. accumulation sales volume and evaluation

Although Taobao is weakening the weight of sales, sales and evaluation are still important factors affecting conversion rate and search ranking. If there is no basic sales volume in the new store, you can consider: taobao guest to promote low-price drainage, preferential re-purchase of old customers, self-broadcast conversion of stores, etc. Suzhou cattle orange network reminder: do not illegal operation of false transactions, the risk is extremely high, the loss outweighs the gain.

5. play with private domain traffic

Taobao has increased its support for private domain traffic. Merchants should pay attention to Taobao group chat, micro-Tao, member operations and other private domain tools, the public domain traffic into private domain assets. Suzhou cattle orange network experience: private domain operation done well, can significantly improve the old customer's re-purchase rate and customer unit price, while private domain traffic can feed back the public domain search weight.

The improvement of natural traffic is a systematic project that requires multi-dimensional collaborative optimization such as title, main chart, details, sales volume, and private domain. Suzhou Niu Orange Network has a professional Taobao Tmall operation team to help businesses solve traffic problems from the root. National business coverage, welcome to consult and cooperate!

Official telephone number: 18721502446
official business number: 17155776688
Suzhou cattle orange network-let your store flow continuously