live e-commerce has become the standard of e-commerce operation, but many businesses want to do live but do not know where to start. Today, Suzhou Niucheng Network will share a complete Taobao live broadcast operation strategy, starting from 0 to teach you to do a good job of live broadcast with goods.

1. Live Preparation

Hardware preparation: fill light, bracket, microphone, mobile phone/camera, stable network environment. Suzhou Niucheng Network Suggests: Beginners can use their mobile phones to broadcast live first, and then upgrade their equipment when sales come up. Product preparation: live script, preferential mechanism, giveaway scheme, product inventory confirmation. Personnel preparation: anchor, assistant broadcasting, field control and customer service must have a clear division of labor. Selection planning: drainage (low price to attract popularity), main push (profit responsibility), profit (high customer single high profit).

2. live between the traffic from where?

Sources of live broadcast traffic: preview video drainage (short video preheating before live broadcast), fan group notification (old customer appointment), paid promotion (live pink diamond, super live broadcast), platform traffic support (new live broadcast has a support period). Suzhou Niucheng Network Reminds: Preheating must be done before broadcasting, and only after broadcasting can there be popularity.

3. how to improve the studio stay time?

The length of stay is an important indicator that affects the weight of live broadcasts. Skills of Suzhou Niucheng Network: Set up a lucky draw to attract users to wait; The anchor should continue to output valuable content (not just selling goods); Create an interesting live broadcast style so that users are willing to stay and watch. Welfare products are sold interspersed with each other, making users feel that they can take advantage of them.

4. how to improve the live conversion rate?

Drainage into the live broadcast room but no one placed an order? Suzhou Niu Orange Network suggests: to highlight the selling points and usage scenarios of the product in the speech; to create a sense of urgency in the price (limited-time special price, limited inventory); trust endorsement to be in place (brand introduction, user evaluation); after-sales guarantee to be clear (return, genuine commitment).

5. Live Replay and Optimization

You must resume trading after each live broadcast. Suzhou Niu Orange Network recommends to pay attention to the data: number of viewers, online peak, average stay time, order conversion rate, GMV, traffic source analysis. Find out the problems and highlights of this live broadcast, and focus on improvement in the next live broadcast.

Live delivery is a long-term project that requires continuous learning and optimization. Suzhou Niucheng Network provides Taobao live broadcast service, which is escorted by professional anchors and operation teams. National business coverage, welcome to consult and cooperate!

Official telephone number: 18721502446
official business number: 17155776688
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