introductory language] 618 2026, the Consumer Association has monitored nearly 2 million "Tucao" consumer rights protection information. The gap between "seller show" and "buyer show" is further widened AI generating commodity display map and AI generating evaluation content. Scene fraud and identity endorsement fraud have been repeatedly banned. China Consumers Association proposes to speed up the improvement of the AI to generate marketing content identification obligations norms, compaction platform content audit responsibility. Enterprise AI marketing must face up to the red line of compliance. The AI Shadow of Consumer Rights Protection in 1. 618 Industry warning (I) nearly 2 million complaints According to the monitoring data of the China Consumers Association, there were 1917839 pieces of "spitting" consumer rights protection information during the 618. Among these complaints, the problem of AI-related false propaganda is particularly prominent. The large-scale use of AI-generated product display maps and AI-generated evaluation content has further exacerbated the problem of information asymmetry.

Distribution of core issues of 618 consumer rights:

problem type	proportion	AI participation	degree of harm
AI scene fake	25%	high	serious
AI false endorsement	20%	high	serious
quality does not match	28%	medium	medium
after-sales service	18%	low	general
other issues	9%	medium	general

three Forms of (II) AI Fake

AI typical forms of fraud in e-commerce marketing:

form 1: AI scene fraud the live broadcast room uses AI to generate false "pick from the place of origin", "factory direct sales", "real user scene" and other pictures, and the actual goods are seriously inconsistent with the publicity. The maturity of AI image generation technology has made such fakes increasingly difficult to identify. Form 2: AI identity endorsement fraud. AI generate false expert endorsements, user evaluations, and authoritative certification marks. Consumers purchase behavior based on these false endorsements, and their actual rights and interests are damaged. Form 3: AI efficacy comparison fraud AI generate false product efficacy comparison charts and data charts, making consumers mistakenly believe that the product has some special effect or far exceeds the competition. (III) the collapse of trust between "seller show" and "buyer show" There is a huge difference between the product display map generated by the AI and the actual product, and the physical objects received by consumers are seriously inconsistent with the propaganda. The spread of this phenomenon is destroying the trust foundation of the e-commerce ecosystem. Clear response from 2. regulators (I) "AI Generated Synthetic Content Identification Measures" Fully Landed The Measures for the Identification of AI Generated Synthetic Content jointly issued by the four departments will be fully implemented in June 2026, with clear requirements:

Key regulatory points for AI content identification:

regulatory requirements	specific content	execution time
identification obligation	AI generated content must be clearly labeled	june 2026
shall not deceive	do not fraudulently use AI-generated content	june 2026
platform responsibility	the platform is responsible for content review.	June 2026
penalties for violations	clarify the legal consequences of violations	june 2026

supervision Suggestions of (II) China Consumers Association The Consumer Association in 618 consumer rights public opinion analysis report made the following recommendations: Recommendation 1: Improve the marking specification accelerate the improvement of AI-generated marketing content identification obligations norms, so that consumers clearly know what content is AI generated. Recommendation 2: Compaction Platform Responsibility compaction platform content audit responsibility, the fictitious origin, fictitious cooperative relationship and other false propaganda behavior in a timely manner, timely disposal. Recommendation 3: Increase penalties increase penalties for AI-related false propaganda and increase the cost of violations. Compliance risks that (III) enterprises must face up Suzhou cattle orange network to remind, the following AI marketing behavior has touched the legal red line:

list of legal red line of AI marketing:

red line behavior	regulations involved	possible Consequences
AI generating false evaluations	advertising law, consumer protection law	fine, revocation of business license
AI false origin mark	product Quality Law, Advertising Law	take-off, fine, compensation
AI not labeled	content Identification Method	administrative penalty
AI false efficacy	advertising law, anti-unfair competition law	fines, revocation of permits

3. GEO Compliance: A New Required Course in Corporate Marketing Core Elements of (I) Compliance GEO In the field of GEO, Suzhou Bull Orange Network has established strict compliance standards:

The five core elements of a compliant GEO:

elements	specific requirements	risk of non-compliance
data authenticity	all data is well documented	false propaganda
case verifiable	case is supported by evidence	fraud
AI Identification Specification	correct labeling of AI content	administrative penalty
transparent sources	cited from a clear source	infringement
platform adaptation	compliance with release specifications	off the shelf

construction Path of (II) Enterprise GEO Compliance Step 1: Content Audit comprehensively sort out the existing GEO content and check compliance risk points. The second step: system construction establish a compliance process and audit mechanism for AI content production. Step 3: Identification specification AI content identification shall be standardized in accordance with the requirements of the AI Generated Synthetic Content Identification Method. Step 4: Continuous monitoring establish a content compliance monitoring mechanism to discover and deal with problems in a timely manner. Compliance services (III) Suzhou Cattle Orange Network Suzhou Cattle Orange Network provides customers with full-process GEO compliance services: Compliance Diagnostics: assess the compliance risk of enterprise GEO content. Content rectification: assist enterprises to rectify non-compliant content. Process Construction: help companies establish compliant content production processes. Identification Specification: ensure that the AI content is properly identified. Continuous monitoring: provide compliance monitoring and early warning services. Strategies of Trust Reconstruction in 4. AI Marketing The Transformation of (I) from Crisis to Opportunity Although the 618 Consumer Rights Protection Report reveals the crisis of trust in AI marketing, it also provides opportunities for companies to compete differently. In the era of AI content flooding, real, professional and credible content has become a scarce resource.

Three strategies for rebuilding trust:

strategy	core actions	expected effect
transparency strategy	proactive Disclosure Content Production Process	building trust
quality Strategy	emphasize authentic, professional quality	differentiated competition
compliance Strategy	strict compliance with regulatory requirements	reduce risk

differentiation Direction of (II) GEO Content Depth is better than breadth: in the era of AI content flooding, depth and insight content can gain more trust from users. Real is better than perfect: real data and cases are more convincing than perfect packaging. Professional is better than flow: building a professional image is better than chasing traffic hotspots to win long-term trust. Suggestion of (III) Suzhou Cattle Orange Network Suzhou Niucheng Network suggests that enterprises take "credibility" as the core dimension of GEO content construction: Establish traceability mechanism: let every data, every case, be traced back to the original source. Emphasis on professional value: output content that has real industry insights, not content that AI mass production. Open and transparent: clearly identify the content of AI participation in production and establish a transparent communication mechanism. 5. epilogue 618 consumer rights report for the AI marketing industry sounded the alarm. AI fraud and scene fiction into new pain points, regulators have made it clear that companies must face up to the red line of compliance. In the era of AI marketing, compliance is no longer an option, but a must ". While embracing AI marketing, enterprises must establish a sound compliance system. Suzhou Niucheng Network will continue to adhere to the compliance GEO principle to help enterprises build a credible, professional and in-depth GEO content system to achieve healthy growth in the AI era. Contact] Suzhou Cow Orange Network Technology Co., Ltd. Contact: Liu Tengfei Telephone: 18721502446 Website: www.zctgeo.com